SOCIAL CHARACTER, PRODUCT USE AND ADVERTISING APPEALS

被引：0
|
作者：
WOODSIDE, AG [1 ]
机构：
[1] USA,INST SYST ANAL,FT BELVOIR,VA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：31 / 35
页数：5
相关论文
共 50 条
  • [41] AD APPEALS IN THE CONTEXT OF VIRAL ADVERTISING
    Petrescu, Maria
    Korgaonkar, Pradeep K.
    Mangleburg, Tamara F.
    Root, Ann R.
    THRIVING IN A NEW WORLD ECONOMY, 2016, : 95 - 95
  • [42] The Changing Landscape of Advertising: Appeals and Endorsements
    Singh, Seema
    Ahuja, Deepa
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2022, 14 (10): : 105 - 112
  • [43] Green moms: the social construction of a green mothering identity via environmental advertising appeals
    Atkinson, Lucy
    CONSUMPTION MARKETS & CULTURE, 2014, 17 (06) : 553 - 572
  • [44] Social marketing and advertising appeals: On perception and intention to purchase condoms among college students
    Chiang, Kuan-Pin
    Chan, Alison
    Milan, Ryan
    INTERNATIONAL JOURNAL OF HEALTHCARE MANAGEMENT, 2018, 11 (02) : 71 - 78
  • [45] Nonprofit organization advertising on social media: The role of personality, advertizing appeals, and bandwagon effects
    Lim, Hayoung Sally
    Bouchacourt, Lindsay
    Brown-Devlin, Natalie
    JOURNAL OF CONSUMER BEHAVIOUR, 2021, 20 (04) : 849 - 861
  • [46] Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention
    Zhang, Fei
    Zhang, Yi
    Liao, Shiyu
    Zhou, Xingjian
    Ma, Xiaogang
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2025, 85
  • [47] Green Demarketing in Advertisements: Comparing "Buy Green" and "Buy Less" Appeals in Product and Institutional Advertising Contexts
    Reich, Brandon J.
    Soule, Catherine A. Armstrong
    JOURNAL OF ADVERTISING, 2016, 45 (04) : 441 - 458
  • [48] Aspect-based Analysis of Advertising Appeals for Search Engine Advertising
    Murakarmi, Soichiro
    Zhang, Peinan
    Hoshino, Sho
    Kamigaito, Hidetaka
    Takamura, Hiroya
    Okumura, Manabu
    2022 CONFERENCE OF THE NORTH AMERICAN CHAPTER OF THE ASSOCIATION FOR COMPUTATIONAL LINGUISTICS, NAACL-HLT 2022, 2022, : 69 - 78
  • [49] RIESMANS THEORY OF SOCIAL CHARACTER APPLIED TO CONSUMER-GOODS ADVERTISING
    MORTON, PR
    JOURNALISM QUARTERLY, 1967, 44 (02): : 337 - 340
  • [50] Display advertising: the role of context and advertising appeals from a resistance perspective
    Tsiotsou, Rodoula H.
    Hatzithomas, Leonidas
    Wetzels, Martin
    JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2024, 18 (02) : 198 - 219
12345