SOCIAL CHARACTER, PRODUCT USE AND ADVERTISING APPEALS

被引：0

|

作者：

WOODSIDE, AG ^{[1
]}

机构：

[1] USA,INST SYST ANAL,FT BELVOIR,VA

来源：

JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 04期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：31 / 35

页数：5

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