APPEALS AND STRATEGIES OF NEGATIVE POLITICAL ADVERTISING

被引：1

作者：

RODDY, BL ^{[1
]}

GARRAMONE, GM ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV,ADVERTISING,E LANSING,MI 48824

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1988年 / 32卷 / 04期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：415 / 427

页数：13

共 50 条

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