PLANNED INNOVATION AS A MARKETING TOOL

被引：1
|
作者：
HOWELL, LL
机构：
来源：
CALIFORNIA MANAGEMENT REVIEW | 1962年 / 4卷 / 04期
关键词：
D O I：
10.2307/41165500
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：66 / 71
页数：6
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