An innovation on marketing patterns: Knowledge marketing in pharmaceutical enterprises

被引：0
|
作者：
Yun, Chen [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
Proceedings of 2005 International Conference on Innovation & Management | 2005年
关键词：
pharmaceutical enterprises; knowledge marketing; knowledge management;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper introduces the concept of knowledge marketing in pharmaceutical enterprises at the beginning, then analyzes the characteristics of knowledge marketing on the basis of the comparison with traditional marketing patterns. Afterwards interacting functions between knowledge management and knowledge marketing in pharmaceutical enterprises have been explored, and an analysis has been done on the implementation procedure of knowledge marketing in pharmaceutical enterprises.
引用
收藏
页码：560 / 564
页数：5
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