PLANNED INNOVATION AS A MARKETING TOOL

被引：1

|

作者：

HOWELL, LL

机构：

来源：

CALIFORNIA MANAGEMENT REVIEW | 1962年 / 4卷 / 04期

关键词：

D O I：

10.2307/41165500

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：66 / 71

页数：6

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