PLANNED INNOVATION AS A MARKETING TOOL

被引：1
|
作者：
HOWELL, LL
机构：
来源：
CALIFORNIA MANAGEMENT REVIEW | 1962年 / 4卷 / 04期
关键词：
D O I：
10.2307/41165500
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：66 / 71
页数：6
相关论文
共 50 条
  • [21] MARKETING THROUGH INNOVATION
    KAPLAN, H
    PHOTONICS SPECTRA, 1989, 23 (07) : 66 - +
  • [22] Marketing of Innovation in Business
    Gumus, Sefer
    Gumus, Hande Gulnihal
    PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON LEADERSHIP, TECHNOLOGY AND INNOVATION MANAGEMENT, 2015, 181 : 261 - 268
  • [23] Design and marketing innovation
    de Araújo, MD
    Neves, M
    Neves, J
    Hong, H
    Fangueiro, R
    dos Santos, AJF
    Cunha, J
    Vieira, RS
    Costa, V
    Ferreira, PA
    Janssens, K
    JOURNAL OF THE TEXTILE INSTITUTE, 1998, 89 : 16 - 34
  • [24] Innovation needs marketing
    不详
    CHEMICAL ENGINEERING PROGRESS, 2002, 98 (12) : 96 - 96
  • [25] PLANNED MARKETING PROMOTION - IMPLEMENTATION OF SUCCESSFUL MARKETING - GERMAN - SCHADE,HC
    WESTERMANN, H
    BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 1966, 18 (7-8): : 470 - 471
  • [26] MARKETING - USING CREDIT AS A MARKETING TOOL
    LARKIN, H
    HOSPITALS, 1990, 64 (06): : 80 - 80
  • [27] PLANNED ENVIRONMENT - AN EDUCATIONAL TOOL
    BERENSEN, B
    EDUCATIONAL SCIENCES, 1968, 2 (02): : 123 - &
  • [28] MARKETING AND MANUFACTURING AGREEMENT ON GOALS AND PLANNED ACTIONS
    STJOHN, CH
    HUMAN RELATIONS, 1991, 44 (03) : 211 - 229
  • [29] Donor-Centered Planned Gift Marketing
    James, Russell N., III
    NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2012, 41 (04) : 704 - 706
  • [30] EXECUTIVE DIRECTORS REPORT - MARKETING SURVEY PLANNED
    KITCHEN, P
    CANADIAN LIBRARY JOURNAL, 1985, 42 (05): : 299 - 301
12345