Design and marketing innovation

被引:4
|
作者
de Araújo, MD [1 ]
Neves, M [1 ]
Neves, J [1 ]
Hong, H [1 ]
Fangueiro, R [1 ]
dos Santos, AJF [1 ]
Cunha, J [1 ]
Vieira, RS [1 ]
Costa, V [1 ]
Ferreira, PA [1 ]
Janssens, K [1 ]
机构
[1] Univ Minho, Dept Text Engn, P-4800 Guimaraes, Portugal
关键词
D O I
10.1080/00405009808658680
中图分类号
TB3 [工程材料学]; TS1 [纺织工业、染整工业];
学科分类号
0805 ; 080502 ; 0821 ;
摘要
Trends in global textile and clothing strategies are briefly reviewed to introduce the Portuguese context, and the development of Design & Marketing education and research at The University of Minho. The development of textile-oriented multimedia technologies is discussed with reference to the SME multimedia corporate and product presentation model and the interactive fabric library. New innovative design tools such as the use of fractal geometry in computer-aided textile printing design, the application of chromotropic pigments by a spraying technique, and the development of a CAD system for fancy yarn design are also discussed. The work conducted in developing novel weft-knitted structures for technical applications is reviewed with reference to 3-D structures, sandwich fabrics and a multiaxial technique.
引用
收藏
页码:16 / 34
页数:19
相关论文
共 50 条
  • [1] DESIGN ENGINEER AND MARKETING INNOVATION
    BANTING, PM
    LITVAK, IA
    [J]. BUSINESS QUARTERLY, 1970, 35 (03): : 62 - 69
  • [2] PRODUCT DESIGN, MARKETING, AND MANUFACTURING INNOVATION
    KARGER, DW
    MURDICK, RG
    [J]. CALIFORNIA MANAGEMENT REVIEW, 1966, 9 (02) : 33 - 42
  • [3] INNOVATION IN MARKETING MARKETING - INNOVATION
    Matus, Jozef
    Matusova, Jana Galera
    Findra, Stanislav
    [J]. EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY, 2015, 11 (06) : 147 - 154
  • [4] The Fusion Of Product Innovation Design And Marketing Interface
    Tang, Yan
    Jiang, Yongmin
    [J]. PROCEEDINGS OF THE 2017 2ND JOINT INTERNATIONAL INFORMATION TECHNOLOGY, MECHANICAL AND ELECTRONIC ENGINEERING CONFERENCE (JIMEC 2017), 2017, 62 : 410 - 414
  • [5] Human-Centered Design, Innovation, and Social Marketing
    Brunner, Stanton
    Waugh, Chris
    Kretschmar, Holly
    [J]. SOCIAL MARKETING QUARTERLY, 2007, 13 (03) : 26 - 30
  • [6] Design innovation and marketing strategy in successful product competition
    Hsu, Yen
    [J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2011, 26 (04) : 223 - 236
  • [7] Marketing innovation
    Chen, YM
    [J]. JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY, 2006, 15 (01) : 101 - 123
  • [8] The Design and Marketing of Financial Derivatives Innovation Based on Behavioral Finance
    Zhang Jiangang
    [J]. WSM: 2008 INTERNATIONAL WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2008, : 164 - 167
  • [9] MARKETING OF INNOVATION IN TURBULENT MARKET: INTRODUCTION OF AN AMBIDEXTROUS MARKETING INNOVATION PARADIGM
    Nezakati, Hossein
    Sharifirad, Kourosh
    [J]. ECONOMIC AND SOCIAL DEVELOPMENT: 10TH INTERNATIONAL SCIENTIFIC CONFERENCE ON ECONOMIC AND SOCIAL DEVELOPMENT, 2015, : 295 - 301
  • [10] Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management
    Athaide, Gerard
    Desai, Harsha
    [J]. JOURNAL OF MARKETING EDUCATION, 2005, 27 (03) : 239 - 249