INNOVATION AND IMITATION AS SOURCES OF SUSTAINABLE COMPETITIVE ADVANTAGE

被引:14
|
作者
Perez-Luno, Ana [1 ]
Valle Cabrera, Ramon [2 ]
Wiklund, Johan [3 ]
机构
[1] Pablo Olavide Univ, Org & Strateg Management, Seville, Spain
[2] Pablo Olavide Univ, Business Adm Dept, Seville, Spain
[3] Jonkoping Int Business Sch, Entrepreneurship, Jonkoping, Sweden
关键词
Innovation; Competitive advantage; Imitation; Entrepreneurship; Market orientation;
D O I
10.2753/JMR1536-5433050201
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation. Basing our arguments on features that the literature indicates are characteristics of innovation, we delimit the concepts of innovation and imitation. Using these features and considering a company's degree of entrepreneurial and market orientation, we devise a typology of companies ranging from radical innovators to strict imitators. We also argue that some key factors and the choice of appropriate strategy determine whether innovative and imitative companies can obtain and maintain their sustainable competitive advantages.
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页码:71 / +
页数:13
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