CONCEPT EVALUATION AND MARKET-SEGMENTATION

被引：8

|

作者：

MORIARTY, M ^{[1
]}

VENKATESAN, M ^{[1
]}

机构：

[1] UNIV OREGON,BUR BUSINESS RES,EUGENE,OR 97403

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 03期

关键词：

D O I：

10.2307/1250539

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：82 / 86

页数：5

相关论文

共 50 条

[1] ON MARKET-SEGMENTATION
EILON, S
[J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1993, 21 (05): : 507 - 510
[2] MARKET-SEGMENTATION AND APARTHEID
REEKIE, WD
[J]. EUROPEAN JOURNAL OF MARKETING, 1988, 22 (03) : 7 - 13
[3] MARKET-SEGMENTATION FOR RECYCLING
HOWENSTINE, E
[J]. ENVIRONMENT AND BEHAVIOR, 1993, 25 (01) : 86 - 102
[4] MARKET-SEGMENTATION - A REVIEW
BEANE, TP
ENNIS, DM
[J]. EUROPEAN JOURNAL OF MARKETING, 1987, 21 (05) : 20 - 42
[5] MARKET-SEGMENTATION FOR PHARMACEUTICALS
LIDSTONE, J
[J]. LONG RANGE PLANNING, 1989, 22 (02) : 54 - 62
[6] REQUIREMENTS DRIVEN MARKET-SEGMENTATION
BROWN, HE
SHIVASHANKAR, R
BRUCKER, RW
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1989, 18 (02) : 105 - 112
[7] HOUSEHOLD ECONOMICS AND MARKET-SEGMENTATION
LIEBERMANN, Y
SILBER, J
[J]. EUROPEAN JOURNAL OF MARKETING, 1983, 17 (02) : 13 - 25
[8] CRITERIA FOR MARKET-SEGMENTATION STUDIES
BECKWITH, NE
SASIENI, MW
[J]. MANAGEMENT SCIENCE, 1976, 22 (08) : 892 - 903
[9] APPROACHES TO MARKET-SEGMENTATION ANALYSIS
ASSAEL, H
ROSCOE, AM
[J]. JOURNAL OF MARKETING, 1976, 40 (04) : 67 - 76
[10] MARKET-SEGMENTATION WITH MULTIVARIATE AID
MACLACHLAN, DL
JOHANSSON, JK
[J]. JOURNAL OF MARKETING, 1981, 45 (01) : 74 - 84

← 1 2 3 4 5 →