APPROACHES TO MARKET-SEGMENTATION ANALYSIS

被引：34

|

作者：

ASSAEL, H

ROSCOE, AM

机构：

[1] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10003

[2] AMER TEL & TELEGR CO,MKT RES SECT,MORRISTOWN,NJ

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 04期

关键词：

D O I：

10.2307/1251070

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：67 / 76

页数：10

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