CONCEPT EVALUATION AND MARKET-SEGMENTATION

被引：8

|

作者：

MORIARTY, M ^{[1
]}

VENKATESAN, M ^{[1
]}

机构：

[1] UNIV OREGON,BUR BUSINESS RES,EUGENE,OR 97403

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 03期

关键词：

D O I：

10.2307/1250539

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：82 / 86

页数：5

相关论文

共 50 条

[21] MARKET-SEGMENTATION IN HOUSING INDUSTRY
WILLIAMS, RH
GRANZIN, KL
[J]. REVIEW OF BUSINESS AND ECONOMIC RESEARCH, 1976, 11 (02): : 48 - 62
[22] INTERACTION BASED MARKET-SEGMENTATION
VOLLERING, JB
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (02) : 65 - 70
[23] MARKETING, THE MARKET-SEGMENTATION APPROACH
NOBLE, M
ROHDE, K
[J]. ARCHITECTURAL RECORD, 1983, 171 (09) : 37 - &
[24] A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING
GROVER, R
SRINIVASAN, V
[J]. JOURNAL OF MARKETING RESEARCH, 1987, 24 (02) : 139 - 153
[25] MARKETING AGENCIES AND THE ECONOMICS OF MARKET-SEGMENTATION
MARTIN, SK
ZWART, AC
[J]. AUSTRALIAN JOURNAL OF AGRICULTURAL ECONOMICS, 1987, 31 (03): : 242 - 255
[26] MARKET-SEGMENTATION PRACTICES OF EXPORTING COMPANIES
SCHUSTER, CP
BODKIN, CD
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1987, 16 (02) : 95 - 102
[27] MORE SENSE ABOUT MARKET-SEGMENTATION
REYNOLDS, WH
[J]. HARVARD BUSINESS REVIEW, 1965, 43 (05) : 107 - 114
[28] IMPLEMENTATION PROBLEMS IN INDUSTRIAL MARKET-SEGMENTATION
DIBB, S
SIMKIN, L
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1994, 23 (01) : 55 - 63
[29] SOME PRACTICAL CONSIDERATIONS IN MARKET-SEGMENTATION
YOUNG, S
OTT, L
FEIGIN, B
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 405 - 412
[30] MARKET-SEGMENTATION FOR INFORMATION-SERVICES
HALPERIN, M
[J]. DREXEL LIBRARY QUARTERLY, 1981, 17 (02): : 77 - 87

← 1 2 3 4 5 →