CONCEPT EVALUATION AND MARKET-SEGMENTATION

被引：8

|

作者：

MORIARTY, M ^{[1
]}

VENKATESAN, M ^{[1
]}

机构：

[1] UNIV OREGON,BUR BUSINESS RES,EUGENE,OR 97403

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 03期

关键词：

D O I：

10.2307/1250539

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：82 / 86

页数：5

相关论文

共 50 条

[31] MARKET-SEGMENTATION OF TRANSIT FARE ELASTICITIES
CUMMINGS, CP
FAIRHURST, M
LABELLE, S
STUART, D
[J]. TRANSPORTATION QUARTERLY, 1989, 43 (03): : 407 - 420
[32] MARKET-SEGMENTATION PRACTICES OF INDUSTRIAL MARKETERS
ABRATT, R
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1993, 22 (02) : 79 - 84
[33] MARKET-SEGMENTATION FOR INFORMATION-SERVICES
HALPERIN, M
[J]. DREXEL LIBRARY QUARTERLY, 1981, 17 (02): : 77 - 87
[34] CLUSTER-ANALYSIS FOR MARKET-SEGMENTATION
SAUNDERS, JA
[J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (07) : 422 - 435
[35] MARKET-SEGMENTATION OF SUPERMARKET FLORAL CUSTOMERS
BEHE, BK
PRINCE, TA
TAYAMA, HK
[J]. HORTSCIENCE, 1992, 27 (05) : 459 - 462
[36] NEW APPROACH TO INDUSTRIAL MARKET-SEGMENTATION
CHOFFRAY, JM
LILIEN, GL
[J]. SLOAN MANAGEMENT REVIEW, 1978, 19 (03): : 17 - 29
[37] BANK SELECTION DECISION AND MARKET-SEGMENTATION
DUPUY, GM
KEHOE, WJ
LINNEMAN, RF
DAVIS, RN
REED, JD
[J]. JOURNAL OF MARKETING, 1976, 40 (04): : 89 - 91
[38] RICHNESS CURVES FOR EVALUATING MARKET-SEGMENTATION
NOVAK, TP
DELEEUW, J
MACEVOY, B
[J]. JOURNAL OF MARKETING RESEARCH, 1992, 29 (02) : 254 - 267
[39] NOTES ON AGGREGATION CRITERIA IN MARKET-SEGMENTATION
BLOZAN, W
PRABHAKER, P
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (03) : 332 - 335
[40] REFLECTIONS ON A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING
GROVER, R
SRINIVASAN, V
[J]. JOURNAL OF MARKETING RESEARCH, 1992, 29 (04) : 474 - 476

← 1 2 3 4 5 →