MARKETING-MANAGEMENT - ANALYSIS AND DECISION - HOWARD,JA

被引：0

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作者：

HUEGY, HW

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来源：

JOURNAL OF MARKETING | 1958年 / 22卷 / 04期

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D O I：

10.2307/1247247

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：449 / 452

页数：4

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