DECISION-THEORY AND MARKETING-MANAGEMENT

被引：11

|

作者：

BUZZELL, RD

SLATER, CC

机构：

来源：

JOURNAL OF MARKETING | 1962年 / 26卷 / 03期

关键词：

D O I：

10.2307/1248294

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：7 / 16

页数：10

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