MARKETING-MANAGEMENT - ANALYSIS AND PLANNING - HOWARD,JA

被引：1

|

作者：

GRAVES, BB

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 03期

关键词：

D O I：

10.2307/3150063

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：87 / 88

页数：2

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