MARKETING-MANAGEMENT - PRINCIPLES, ANALYSIS, AND APPLICATIONS - SHAPIRO,BP, DOLAN,RJ, QUELCH,JA

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DEKLUYVER, CA

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JOURNAL OF MARKETING | 1986年 / 50卷 / 03期

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F [经济];

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02 ;

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页码：132 / 133

页数：2

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[1] MARKETING-MANAGEMENT - STRATEGY, PLANNING, AND IMPLEMENTATION - SHAPIRO,BP, DOLAN,RJ, QUELCH,JA
DEKLUYVER, CA
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[2] MARKETING-MANAGEMENT READINGS - FROM THEORY TO PRACTICE - SHAPIRO,BP, DOLAN,RJ, QUELCH,JA
DEKLUYVER, CA
[J]. JOURNAL OF MARKETING, 1986, 50 (03) : 132 - 133
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