MARKETING-MANAGEMENT - ANALYSIS, PLANNING AND CONTROL - KOTLER,P

被引：0

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作者：

SCHULTZ, DE

机构：

来源：

PUBLIC RELATIONS REVIEW | 1980年 / 6卷 / 02期

关键词：

D O I：

10.1016/S0363-8111(80)80062-2

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：61 / 62

页数：2

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