MARKETING-MANAGEMENT - ANALYSIS AND CONTROL (3RD EDITION) - KOTLER,P

被引：0

|

作者：

BENSON, PH ^{[1
]}

机构：

[1] RUTGERS STATE UNIV,GRAD SCH BUSINESS ADM,NEW BRUNSWICK,NJ 08903

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 03期

关键词：

D O I：

10.2307/1250951

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：143 / 143

页数：1

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