Chocolate Business in the Hospitality Industry

This article is the result of the review of literature on chocolate business, which converge in at least four sectors: tourism, agribusiness, gastronomic and cultural. The overall objective of the study was to determine the state of the art that keep these organizations in the context of the hospitality sector as a benchmark of marketing focused on tourism and gastronomy. The results highlight trends such organizations, in terms of differentiation and innovation with a view to generating competitive advantages that allow them a strong position in the sectors in which they participate. With these prospects, growth in the chocolate market in Mexico, Latin America and the world, where communication of attributes and distinctive brands strategies supported by integrated marketing communications is privileged observed.