MARKETING CONCEPT - EXAMINATION

被引：0

作者：

VINSON, DE ^{[1
]}

机构：

[1] UNIV COLORADO,GRAD SCH BUSINESS ADM,BOULDER,CO 80302

来源：

RIVISTA INTERNAZIONALE DI SCIENZE ECONOMICHE E COMMERCIALI | 1973年 / 20卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 295

页数：5

共 50 条

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[14] THE CONCEPT OF THE MARKETING MIX
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[16] The holistic marketing concept
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[17] REVENGE OF THE MARKETING CONCEPT
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[18] BEYOND THE MARKETING CONCEPT
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[J]. BUSINESS HORIZONS, 1988, 31 (03) : 40 - 45