DEEPENING CONCEPT OF MARKETING

被引：26

|

作者：

ENIS, BM ^{[1
]}

机构：

[1] UNIV HOUSTON,COLL BUSINESS ADM,HOUSTON,TX 77004

来源：

JOURNAL OF MARKETING | 1973年 / 37卷 / 04期

关键词：

D O I：

10.2307/1250359

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：57 / 62

页数：6

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