Ethical marketing as a marketing concept

被引：0

作者：

Reshetnikova, I. L.

机构：

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 04期

关键词：

social responsible marketing; ethical marketing concept; stable growth; stable consumption; ethical instruments;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Ethical marketing considers being a part of enterprise social responsibility and an independent marketing concept. The correlation of these concepts and category instruments are being clarified. The logical chain of these categories, linked to the support of the social responsible corporate activities, is proposed.

引用

页码：91 / 96

页数：6

共 50 条

[1] Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
Jones, D.
[J]. JOURNAL OF MARKETING MANAGEMENT, 2012, 28 (1-2) : 37 - 61
[2] CONCEPT OF SOCIALLY ETHICAL MARKETING: ORIGIN AND MODERN FUNDAMENTALS
Vrublevska, O.
Mayovets, Y.
Sakal, O.
Kovalenko, A.
Shtogrin, G.
Hebryn-Baydy, L.
[J]. FINANCIAL AND CREDIT ACTIVITY-PROBLEMS OF THEORY AND PRACTICE, 2022, 5 (46): : 373 - 386
[3] The spherical marketing concept A revitalization of the marketing concept
Svensson, Goran
[J]. EUROPEAN JOURNAL OF MARKETING, 2005, 39 (1-2) : 5 - 15
[4] Ethical marketing
M Grace
[J]. British Dental Journal, 2006, 200 : 418 - 418
[5] Ethical marketing
Grace, M
[J]. BRITISH DENTAL JOURNAL, 2006, 200 (08) : 418 - 418
[6] New marketing, improved marketing, apocryphal marketing - Is one marketing concept enough?
Woodall, Tony
[J]. EUROPEAN JOURNAL OF MARKETING, 2007, 41 (11-12) : 1284 - 1296
[7] A CONCEPT OF MARKETING
VANDERHOOF, C
[J]. JOURNAL OF THE AMERICAN VETERINARY MEDICAL ASSOCIATION, 1982, 181 (09) : 875 - 875
[8] Internal marketing as an instrument for implementation of the marketing concept
VanRensburg, LRJ
Steyn, TFJ
Otto, M
[J]. FIRST INTERNATIONAL CONFERENCE: MANAGING ENTERPRISES - STAKEHOLDERS, ENGINEERING, LOGISTICS, AND ACHIEVEMENT (ME-SELA'97): CONFERENCE THEME: SUSTAINABLE MANUFACTURING FOR GLOBAL BUSINESS, 1997, : 495 - 500
[9] MARKETING IN MODERATION - MARKETING CONCEPT AND THE ORGANIZATIONS STRUCTURE
BALIGH, HH
BURTON, RM
[J]. LONG RANGE PLANNING, 1979, 12 (02) : 92 - 96
[10] THE MARKETING FUNCTIONS IN THE FRAMEWORK OF THE INTEGRATIVE MARKETING CONCEPT
MEYER, PW
[J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (01) : 61 - 74

← 1 2 3 4 5 →