TOTAL CONCEPT OF MARKETING

被引：0

作者：

MAY, WF ^{[1
]}

机构：

[1] AMER CAN CO - -,PRINCETON,NJ

来源：

SAM ADVANCED MANAGEMENT JOURNAL | 1967年 / 32卷 / 02期

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：20 / 26

页数：7

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