FINDINGS OF THE HARVARD STUDY ON THE ECONOMIC EFFECTS OF ADVERTISING

被引：6
|
作者：
Borden, Neil H.
机构：
来源：
JOURNAL OF MARKETING | 1942年 / 6卷 / 04期
关键词：
D O I：
10.2307/1246089
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：89 / 99
页数：11
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