A LONGITUDINAL-STUDY OF TELEVISION ADVERTISING EFFECTS

被引：116
|
作者：
MOSCHIS, GP
MOORE, RL
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 03期
关键词：
D O I：
10.1086/208923
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：279 / 286
页数：8
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