FINDINGS OF THE HARVARD STUDY ON THE ECONOMIC EFFECTS OF ADVERTISING

被引：6

作者：

Borden, Neil H.

机构：

来源：

关键词：

D O I：

10.2307/1246089

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 99

页数：11

共 50 条

[21] Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity
Beard, Fred
Petrotta, Brian
JOURNAL OF HISTORICAL RESEARCH IN MARKETING, 2021, 13 (01) : 1 - 17
[22] The Harvard Economic Service and the Problems of Forecasting
Friedman, Walter A.
HISTORY OF POLITICAL ECONOMY, 2009, 41 (01) : 57 - 88
[23] ECONOMIC CONSEQUENCES OF ADVERTISING
NELSON, P
JOURNAL OF BUSINESS, 1975, 48 (02): : 213 - 241
[24] The Economic Aspects of Advertising
不详
REVIEW OF ECONOMIC STUDIES, 1950, 18 : 1 - 27
[25] AN ECONOMIC DEFENCE OF ADVERTISING
Hotchkiss, George Burton
AMERICAN ECONOMIC REVIEW, 1925, 15 (01): : 14 - 22
[26] Advertising and Economic Theory
Wallis, W. Allen
AMERICAN ECONOMIC REVIEW, 1949, 39 (02): : 558 - 559
[27] ADVERTISING AND ECONOMIC WELFARE
NICHOLS, LM
AMERICAN ECONOMIC REVIEW, 1985, 75 (01): : 213 - 218
[28] Advertising and Economic Theory
Beach, E. F.
CANADIAN JOURNAL OF ECONOMICS & POLITICAL SCIENCE, 1948, 14 (02): : 281 - 281
[29] ADVERTISING AND ECONOMIC GROWTH
KOCH, JV
JOURNAL OF ADVERTISING RESEARCH, 1971, 11 (04) : 36 - 39
[30] Economic theory of advertising
Schredelseker, K
EFFIZIENTE VERHALTENSSTEUERUNG UND KOOPERATION IN ZIVILRECHT, 1997, : 214 - 245