STANDARDS OF MEASUREMENT FOR THE MARKETING CONCEPT

被引：1
|
作者：
CHRISTIAN, RC
机构：
来源：
JOURNAL OF MARKETING | 1962年 / 26卷 / 02期
关键词：
D O I：
10.2307/1248445
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：80 / 81
页数：2
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