NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS

被引：85

|

作者：

CALANTONE, R

COOPER, RG

机构：

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 02期

关键词：

D O I：

10.2307/1251664

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：48 / 60

页数：13

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