The discrimnant analysis of new product success and failure

被引：0
|
作者：
Hu, SH [1 ]
Shan, HE [1 ]
机构：
[1] Wuhan Univ Technol, Sch Business Adm, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年
关键词：
new product success and failure; Cooper's model; principal component analysis; discriminant analysis;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products in Wuhan, Cooper's Model is used to probe this success/failure question, The dimensions underlying success and failure are identified by conducting a principal components analysis. Next, discriminant analysis is designed to predict project success or failure. The findings have implications for enterprise managers, state authorities.
引用
收藏
页码：1756 / 1759
页数：4
相关论文
共 50 条
12345