NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS

被引：85
|
作者：
CALANTONE, R
COOPER, RG
机构：
来源：
JOURNAL OF MARKETING | 1981年 / 45卷 / 02期
关键词：
D O I：
10.2307/1251664
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：48 / 60
页数：13
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