THE E-COMMERCE AS A MEANS TO ENHANCE PRODUCTIVITY IN MICRO

被引：0

作者：

Rosales Gomez, Francisca ^{[1
]}

Aguirre Aleman, Maria Guadalupe ^{[2
]}

Pimentel Reyes, Oreste ^{[3
]}

Ortiz Ventura, Daniel ^{[3
]}

机构：

[1] Univ Veracruzana, Fac Contaduria & Adm, Tiempo Completo, Campus Coatzacoalcos, Coatzacoalcos, Veracruz, Mexico

[2] Univ Veracruzana, Seguimiento Egresados & Practices Empresariales, Coatzacoalcos, Veracruz, Mexico

[3] Univ Veracruzana, Fac Contaduria & Adm, Coatzacoalcos, Veracruz, Mexico

来源：

INQUIETUD EMPRESARIAL | 2014年 / 14卷 / 01期

关键词：

E-Commerce; Productivity; Microenterprise; Sales;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study presents the influence of the E-Commerce improve business productivity of Coatzacoalcos, Veracruz. In April 2014, an exploratory research was conducted correlational nature of different microenterprise Coatzacoalcos, Veracruz, using the E-Commerce enhance your business. We therefore applied a survey regarding the way your microenterprise has been productive. The results of the research indicate that companies have begun to venture into e-commerce, with 77% of respondents who have started their online sales; reached 82.9% sales increase and 60% have a plan growth. Thus E-Commerce influences the productivity of microenterprises to boost their sales.

引用

页码：85 / 98

页数：14

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