THE E-COMMERCE AS A MEANS TO ENHANCE PRODUCTIVITY IN MICRO

被引:0
|
作者
Rosales Gomez, Francisca [1 ]
Aguirre Aleman, Maria Guadalupe [2 ]
Pimentel Reyes, Oreste [3 ]
Ortiz Ventura, Daniel [3 ]
机构
[1] Univ Veracruzana, Fac Contaduria & Adm, Tiempo Completo, Campus Coatzacoalcos, Coatzacoalcos, Veracruz, Mexico
[2] Univ Veracruzana, Seguimiento Egresados & Practices Empresariales, Coatzacoalcos, Veracruz, Mexico
[3] Univ Veracruzana, Fac Contaduria & Adm, Coatzacoalcos, Veracruz, Mexico
来源
INQUIETUD EMPRESARIAL | 2014年 / 14卷 / 01期
关键词
E-Commerce; Productivity; Microenterprise; Sales;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study presents the influence of the E-Commerce improve business productivity of Coatzacoalcos, Veracruz. In April 2014, an exploratory research was conducted correlational nature of different microenterprise Coatzacoalcos, Veracruz, using the E-Commerce enhance your business. We therefore applied a survey regarding the way your microenterprise has been productive. The results of the research indicate that companies have begun to venture into e-commerce, with 77% of respondents who have started their online sales; reached 82.9% sales increase and 60% have a plan growth. Thus E-Commerce influences the productivity of microenterprises to boost their sales.
引用
收藏
页码:85 / 98
页数:14
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