Marketing via the Internet: Micro-firms and e-commerce

被引：0
|
作者：
Levenburg, NM [1 ]
Dandridge, TC [1 ]
Hong, S [1 ]
机构：
[1] Grand Valley State Univ, Dept Mkt, DeVos Ctr 464 C, Grand Rapids, MI 49504 USA
来源：
2001 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS | 2001年 / 12卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Little is known about how very small businesses use the Internet. This study presents results of a national survey on Internet usage among firms with an average of 3.5 full-time equivalent employees. It considers their types of use and analyzes relationships between use and various characteristics, including sales growth.
引用
收藏
页码：97 / 103
页数：7
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