Internet Marketing: The New Era of Innovation in E-commerce

被引：0

作者：

Yazdanifard, Rashad ^{[1
]}

Venpin, Melissa ^{[2
]}

Yusoff, Wan Fadzilah Wan ^{[1
]}

Islam, Mohammad Rabiul ^{[2
]}

机构：

[1] Multimedia Univ, Fac Management, Cyberjaya, Malaysia

[2] Limkokwing Univ Creat Technol, Cyberjaya, Malaysia

来源：

SOFTWARE AND COMPUTER APPLICATIONS | 2011年 / 9卷

关键词：

Internet marketing; innovation; E-commerce;

D O I：

暂无

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company.

引用

页码：192 / 197

页数：6

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