ESTIMATING THE READERSHIP OF RETAIL NEWSPAPER ADVERTISING

被引：0

作者：

SOLEY, LC ^{[1
]}

JAMES, WL ^{[1
]}

机构：

[1] UNIV ALABAMA, UNIVERSITY, AL 35486 USA

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 75

页数：17

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