Useful Tools for Interpreting Newspaper Readership Data

被引：8

作者：

Nafziger, Ralph O.

MacLean, Malcolm, Jr.

Engstrom, Warren

机构：

来源：

JOURNALISM QUARTERLY | 1951年 / 28卷 / 04期

关键词：

D O I：

10.1177/107769905102800402

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：441 / 456

页数：16

共 50 条

[1] PREDICTORS OF NEWSPAPER READERSHIP
BURGOON, JK
BURGOON, M
[J]. JOURNALISM QUARTERLY, 1980, 57 (04): : 589 - 596
[2] ACQUISITION OF NEWSPAPER READERSHIP
GUTHRIE, JT
[J]. READING TEACHER, 1981, 34 (05): : 616 - 618
[3] NEWSPAPER READERSHIP PATTERNS
WEAVER, DH
MAURO, JB
[J]. JOURNALISM QUARTERLY, 1978, 55 (01): : 84 - &
[4] EXPERIMENTAL STUDY OF 2 METHODS OF GATHERING NEWSPAPER READERSHIP DATA
CARTER, RE
KLINE, FG
[J]. JOURNALISM QUARTERLY, 1968, 45 (01): : 118 - 122
[5] SIMULATION OF NEWSPAPER READERSHIP - EXPLORATION IN COMPUTER ANALYSIS OF SOCIAL DATA
HARTMAN, JJ
WALSH, JA
[J]. SOCIAL SCIENCE QUARTERLY, 1969, 49 (04) : 840 - 852
[6] Demographic research on newspaper readership
Somerville, R
[J]. GENERATIONS-JOURNAL OF THE AMERICAN SOCIETY ON AGING, 2001, 25 (03): : 24 - 30
[7] POLITICAL FACTORS IN NEWSPAPER READERSHIP
WEIBULL, L
[J]. COMMUNICATION RESEARCH, 1983, 10 (03) : 311 - 331
[8] DEPENDENCY RELATIONS AND NEWSPAPER READERSHIP
LOGES, WE
BALLROKEACH, SJ
[J]. JOURNALISM QUARTERLY, 1993, 70 (03): : 602 - 614
[9] Social status and newspaper readership
Chan, Tak Wing
Goldthorpe, John H.
[J]. AMERICAN JOURNAL OF SOCIOLOGY, 2007, 112 (04) : 1095 - 1134
[10] MEASURING READERSHIP OF NEWSPAPER ADVERTISEMENTS
DAVENPORT, JS
PARKER, EB
SMITH, SA
[J]. JOURNAL OF ADVERTISING RESEARCH, 1962, 2 (04) : 2 - 9