ESTIMATING THE READERSHIP OF RETAIL NEWSPAPER ADVERTISING

被引：0

作者：

SOLEY, LC ^{[1
]}

JAMES, WL ^{[1
]}

机构：

[1] UNIV ALABAMA, UNIVERSITY, AL 35486 USA

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 75

页数：17

共 50 条

[21] NEWSPAPER ADVERTISING
Sandage, C. H.
[J]. JOURNALISM QUARTERLY, 1947, 24 (04): : 368 - 368
[22] MOTIVATION RESEARCH AND ADVERTISING READERSHIP
EVANS, FB
[J]. JOURNAL OF BUSINESS, 1957, 30 (02): : 141 - 146
[23] NEWSPAPER ADVERTISING
Bell, Kenneth
[J]. JOURNALISM QUARTERLY, 1947, 24 (01): : 61 - 62
[24] NEWSPAPER ADVERTISING
Chandless, George B., Jr.
[J]. JOURNAL OF MARKETING, 1950, 14 (05) : 766 - 768
[25] DECLINING NEWSPAPER READERSHIP - IMPACT OF REGION AND URBANIZATION
TILLINGHAST, WA
[J]. JOURNALISM QUARTERLY, 1981, 58 (01): : 14 - &
[26] Two Techniques for Surveying Newspaper Readership Compared
Weigle, Clifford F.
[J]. JOURNALISM QUARTERLY, 1941, 18 (02): : 153 - 157
[27] An Analysis of Readership of the Daily Newspaper "Split" Page
Stern, Bernard
[J]. JOURNALISM QUARTERLY, 1951, 28 (02): : 225 - +
[28] Bringing the Media in: Newspaper Readership and Human Rights
Clark, Rob
[J]. SOCIOLOGICAL INQUIRY, 2012, 82 (04) : 532 - 556
[29] Useful Tools for Interpreting Newspaper Readership Data
Nafziger, Ralph O.
MacLean, Malcolm, Jr.
Engstrom, Warren
[J]. JOURNALISM QUARTERLY, 1951, 28 (04): : 441 - 456
[30] NEWSPAPER ILLUSTRATION AND READERSHIP - IS USA TODAY ON TARGET
GERACI, PC
[J]. JOURNALISM QUARTERLY, 1984, 61 (02): : 409 - 413