INTERORGANIZATIONAL EXCHANGE BEHAVIOR IN MARKETING CHANNELS - A BROADENED PERSPECTIVE

被引：354
|
作者：
FRAZIER, GL
机构：
来源：
JOURNAL OF MARKETING | 1983年 / 47卷 / 04期
关键词：
D O I：
10.2307/1251400
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：68 / 78
页数：11
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