Interorganizational climate within marketing channels: Analysis of a measure

被引:6
|
作者
Hammond, KL
Brown, G
Harmon, HA
机构
[1] LOUISIANA TECH UNIV,RUSTON,LA 71270
[2] CENT MISSOURI STATE UNIV,WARRENSBURG,MO 64093
关键词
D O I
10.2466/pr0.1996.78.2.647
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The psychometric properties of the 1987 Anderson, Lodish, and Weitz Interorganizational Climate Scale were examined by applying the scale in a different setting. The construct was studied within the context of the relationships between manufacturers and distributors as perceived by the manufacturers. The scale which was described as unidimensional in the original study in presenting relationships of manufacturer and sales agent was observed through application of factor analysis to be multidimensional in this study. Suggestions for research were provided.
引用
收藏
页码:647 / 652
页数:6
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