INTERORGANIZATIONAL LEARNING AND RELATIONSHIP MARKETING: AN EXPLORATORY STUDY

被引：0

作者：

Larentis, Fabiano ^{[1
,2
]}

Mello, Claudio Baltazar Correa de ^{[2
,3
]}

Antonello, Claudia Simone ^{[1
,2
,4
]}

机构：

[1] Univ Fed Rio Grande do Sul, Adm, Porto Alegre, RS, Brazil

[2] Univ Caxias do Sul PPGA UCS, Programa Posgrad Adm, Caxias Do Sul, RS, Brazil

[3] PUCRS UCS, Adm, Caxias Do Sul, RS, Brazil

[4] Univ Fed Rio Grande PPGA UFRGS, Posgrad Adm, Rio De Janeiro, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2021年 / 14卷 / 02期

关键词：

Relationship Marketing; Interorganizational Relationships; Situated Organizational Learning; Formal and Informal Processes of Learning; Interorganizational Learning; BUYER-SELLER RELATIONSHIPS; ORGANIZATIONAL CULTURE; TRUST; PERFORMANCE; KNOWLEDGE; SATISFACTION; PERSPECTIVE; STRATEGIES; DEPENDENCE; MODEL;

D O I：

10.19177/reen.v14e22021162-194

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper aims to analyse the learning processes arising from interorganizational relationships, focusing the practices of relationship marketing between suppliers and customers. We conducted a basic qualitative study with companies, through in-depth interviews. As main results we have identified the preponderancy of informal learning process, bearing in mind experiences, sharing and changes of worldviews in learning situations, as well as the learning to trust, to commit and to cooperate. The formal learning processes, on the other hand, has contributed to the development of informal processes, and vice versa.

引用

页码：162 / 194

页数：33

共 50 条

[1] PROPOSED APPLICATION OF THE RELATIONSHIP MARKETING IN INTERORGANIZATIONAL RELATIONS
Neumann, Juliane Laviniki
Laimer, Claudionor Guedes
[J]. REVISTA BRASILEIRA DE MARKETING, 2019, 18 (01): : 118 - 131
[2] Organizational culture and relationship marketing: an interorganizational perspective
Larentis, Fabiano
Antonello, Claudia Simone
Slongo, Luiz Antonio
[J]. RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, 2018, 20 (01): : 37 - 56
[3] Unpacking the Relationship Between Circular Economy and Interorganizational Collaboration: An Exploratory Study and an Analytical Framework
Lisi, Silvia
Mignacca, Benito
Grimaldi, Michele
Greco, Marco
[J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 2024, 71 : 14083 - 14097
[4] INTERORGANIZATIONAL RELATIONS OF NONPROFIT ORGANIZATIONS - AN EXPLORATORY-STUDY
BLAU, JR
RABRENOVIC, G
[J]. SOCIOLOGICAL FORUM, 1991, 6 (02) : 327 - 347
[5] Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study
Andrew, Kear
Robin, Bown Gerald
[J]. INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2015, 6 (01) : 69 - 76
[6] Leadership marketing: an exploratory study
O'Keeffe, Alina
Ozuem, Wilson
Lancaster, Geoff
[J]. JOURNAL OF STRATEGIC MARKETING, 2016, 24 (05) : 418 - 443
[7] INTERORGANIZATIONAL GOVERNANCE IN MARKETING CHANNELS
HEIDE, JB
[J]. JOURNAL OF MARKETING, 1994, 58 (01) : 71 - 85
[8] SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD
Paduraru, Teodor
Vatamanescu, Elena-Madalina
Andrei, Andreia Gabriela
Pinzaru, Florina
Zbuchea, Alexandra
Maha, Liviu George
Boldureanu, Gabriela
[J]. ENVIRONMENTAL ENGINEERING AND MANAGEMENT JOURNAL, 2016, 15 (07): : 1635 - 1647
[9] An exploratory study of the relationship between learning styles and cognitive traits
Graf, Sabine
Lin, Taiyu
Jeffrey, Lynn
Kinshuk
[J]. INNOVATIVE APPROACHES FOR LEARNING AND KNOWLEDGE SHARING, PROCEEDINGS, 2006, 4227 : 470 - 475
[10] Student recruitment marketing in South Africa-An exploratory study into the adoption of a relationship orientation
Beneke, Justin
Human, Gert
[J]. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2010, 4 (04): : 435 - 447

← 1 2 3 4 5 →