INTERORGANIZATIONAL LEARNING AND RELATIONSHIP MARKETING: AN EXPLORATORY STUDY

被引：0

作者：

Larentis, Fabiano ^{[1
,2
]}

Mello, Claudio Baltazar Correa de ^{[2
,3
]}

Antonello, Claudia Simone ^{[1
,2
,4
]}

机构：

[1] Univ Fed Rio Grande do Sul, Adm, Porto Alegre, RS, Brazil

[2] Univ Caxias do Sul PPGA UCS, Programa Posgrad Adm, Caxias Do Sul, RS, Brazil

[3] PUCRS UCS, Adm, Caxias Do Sul, RS, Brazil

[4] Univ Fed Rio Grande PPGA UFRGS, Posgrad Adm, Rio De Janeiro, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2021年 / 14卷 / 02期

关键词：

Relationship Marketing; Interorganizational Relationships; Situated Organizational Learning; Formal and Informal Processes of Learning; Interorganizational Learning; BUYER-SELLER RELATIONSHIPS; ORGANIZATIONAL CULTURE; TRUST; PERFORMANCE; KNOWLEDGE; SATISFACTION; PERSPECTIVE; STRATEGIES; DEPENDENCE; MODEL;

D O I：

10.19177/reen.v14e22021162-194

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper aims to analyse the learning processes arising from interorganizational relationships, focusing the practices of relationship marketing between suppliers and customers. We conducted a basic qualitative study with companies, through in-depth interviews. As main results we have identified the preponderancy of informal learning process, bearing in mind experiences, sharing and changes of worldviews in learning situations, as well as the learning to trust, to commit and to cooperate. The formal learning processes, on the other hand, has contributed to the development of informal processes, and vice versa.

引用

页码：162 / 194

页数：33

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