A Retrospective/Perspective/Prospective Look at Marketing Channels

被引：1

|

作者：

Herndon, Neil C.

机构：

来源：

JOURNAL OF MARKETING CHANNELS | 2013年 / 20卷 / 3-4期

关键词：

D O I：

10.1080/1046669X.2013.803422

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：185 / 190

页数：6

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