Retrospective and prospective views on the marketing/finance interface

被引：28

作者：

Hyman, MR ^{[1
]}

Mathur, I

机构：

[1] New Mexico State Univ, Las Cruces, NM 88003 USA

[2] So Illinois Univ, Carbondale, IL 62901 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2005年 / 33卷 / 04期

关键词：

marketing finance interface; shareholder wealth maximization; event study; market-based performance;

D O I：

10.1177/0092070305279339

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article introduces the special issue of the Journal of the Academy of Marketing Science on the marketing/finance interface. In addition to previewing the nine subsequent articles in the special issue, it surveys early research on, suggests the scholarly foundations of, and recommends future directions for this boundary-spanning research domain.

引用

页码：390 / 400

页数：11

共 50 条

[1] Retrospective and prospective views on the marketing/finance interface
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[J]. Journal of the Academy of Marketing Science, 2005, 33 : 390 - 400
[2] The marketing/finance interface: Two divergent and complementary views of the firm
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