Retrospective and prospective views on the marketing/finance interface

被引：28
|
作者：
Hyman, MR [1 ]
Mathur, I
机构：
[1] New Mexico State Univ, Las Cruces, NM 88003 USA
[2] So Illinois Univ, Carbondale, IL 62901 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2005年 / 33卷 / 04期
关键词：
marketing finance interface; shareholder wealth maximization; event study; market-based performance;
D O I：
10.1177/0092070305279339
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article introduces the special issue of the Journal of the Academy of Marketing Science on the marketing/finance interface. In addition to previewing the nine subsequent articles in the special issue, it surveys early research on, suggests the scholarly foundations of, and recommends future directions for this boundary-spanning research domain.
引用
收藏
页码：390 / 400
页数：11
相关论文
共 50 条
  • [21] A Retrospective/Perspective/Prospective Look at Marketing Channels
    Herndon, Neil C.
    [J]. JOURNAL OF MARKETING CHANNELS, 2013, 20 (3-4) : 185 - 190
  • [22] Toward a Management of Interface Marketing-Finance for a Competitive Avantage of the Company
    Lecoeuvre, Laurence
    [J]. INNOVATION AND SUSTAINABLE COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO WORLD ECONOMIES, VOLS 1-5, 2012, : 55 - 63
  • [23] The marketing-finance interface - a new direction for tourism and hospitality management
    Jang, SooCheong
    Tang, Chun-Hung
    Park, Kwangmin
    [J]. TOURISM ECONOMICS, 2013, 19 (05) : 1197 - 1206
  • [24] Studying for professional practice? Pedagogues' prospective and retrospective views
    Keiner, E
    Kroschel, M
    Mohr, H
    Mohr, R
    [J]. ZEITSCHRIFT FUR PADAGOGIK, 1997, 43 (05): : 803 - 825
  • [25] Prolific Research in Communication Studies: Retrospective and Prospective Views
    Hickson, Mark, III
    Self, William R.
    Johnston, Justin R.
    Peacock, Cynthia
    Bodon, Jean
    [J]. COMMUNICATION RESEARCH REPORTS, 2009, 26 (04) : 337 - 346
  • [26] Retrospective and prospective views about the future of the multinational enterprise
    De Beule, Filip
    Van Den Bulcke, Daniel
    [J]. INTERNATIONAL BUSINESS REVIEW, 2009, 18 (03) : 215 - 223
  • [27] COOPERATIVE MARKETING FINANCE
    Chapman, John M.
    [J]. POLITICAL SCIENCE QUARTERLY, 1924, 39 (04) : 592 - 623
  • [28] Opportunities and challenges for P/M: Retrospective and prospective views of the industry
    Kasouf, CJ
    Apelian, D
    Gummeson, U
    [J]. INTERNATIONAL JOURNAL OF POWDER METALLURGY, 2002, 38 (04): : 72 - 81
  • [29] Aluminum solidification processing -: prospective and retrospective views of the industry and the field
    Apelian, D
    [J]. LIGHT METALS 2000, 2000, : 27 - 31
  • [30] Retrospective and Prospective Views of the Ocean Observing System in the Gulf of Maine
    Pettigrew, Neal R.
    Wallinga, John P.
    Mangum, Linda
    Neville, Francois
    [J]. OCEANS 2008, VOLS 1-4, 2008, : 1547 - +
12345