COMMUNICATION STRATEGIES IN MARKETING CHANNELS - A THEORETICAL PERSPECTIVE

被引：679
|
作者：
MOHR, J [1 ]
NEVIN, JR [1 ]
机构：
[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706
来源：
JOURNAL OF MARKETING | 1990年 / 54卷 / 04期
关键词：
D O I：
10.2307/1251758
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：36 / 51
页数：16
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