COMMUNICATION STRATEGIES IN MARKETING CHANNELS - A THEORETICAL PERSPECTIVE

被引：679

作者：

MOHR, J ^{[1
]}

NEVIN, JR ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 04期

关键词：

D O I：

10.2307/1251758

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 51

页数：16

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