IS SCIENCE MARKETING

被引：152
|
作者：
PETER, JP [1 ]
OLSON, JC [1 ]
机构：
[1] PENN STATE UNIV,UNIVERSITY PK,PA 16802
来源：
JOURNAL OF MARKETING | 1983年 / 47卷 / 04期
关键词：
D O I：
10.2307/1251404
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：111 / 125
页数：15
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