Marketing Science in Emerging Markets

被引：24

作者：

Narasimhan, Laxman ^{[1
]}

Srinivasan, Kannan ^{[2
]}

Sudhir, K. ^{[3
]}

机构：

[1] PepsiCo, Purchase, NY 10577 USA

[2] Carnegie Mellon Univ, Tepper Sch Business, Pittsburgh, PA 15213 USA

[3] Yale Univ, Sch Management, New Haven, CT 06520 USA

来源：

MARKETING SCIENCE | 2015年 / 34卷 / 04期

关键词：

D O I：

10.1287/mksc.2015.0934

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this editorial accompanying the Special Section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review process for the special section and an overview of the four papers being published.

引用

页码：473 / 479

页数：7

共 50 条

[1] Marketing renaissance: How research in emerging markets advances marketing science and practice
Burgess, Steven Michael
Steenkamp, Jan-Benedict E. M.
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2006, 23 (04) : 337 - 356
[2] Marketing in African Emerging Markets: Emerging Perspectives
Burgess, Steven M.
Malhotra, Naresh K.
[J]. JOURNAL OF AFRICAN BUSINESS, 2020, 21 (04) : 433 - 438
[3] Rethinking marketing programs for emerging markets
Dawar, N
Chattopadhyay, A
[J]. LONG RANGE PLANNING, 2002, 35 (05) : 457 - 474
[4] Marketing in the Emerging Markets of Islamic Countries
Marinov, Marin
[J]. JOURNAL OF ISLAMIC MARKETING, 2010, 1 (01) : 81 - +
[5] Marketing Challenges and Strategies in the Emerging Markets
Ali, Shah M.
[J]. CRITICAL ISSUES IN GLOBAL BUSINESS: LESSONS FROM THE PAST, CONTEMPORARY CONCERNS AND FUTURE TRENDS, 2010, 19 : 528 - 533
[6] Marketing in the emerging markets of Latin America
Alexander, Nicholas
[J]. EUROPEAN JOURNAL OF MARKETING, 2008, 42 (3-4) : 526 - 527
[7] Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
Demirbag, Mehmet
Cavusgil, S. Tamer
Danis, Wade
[J]. INTERNATIONAL MARKETING REVIEW, 2010, 27 (02) : 137 - 140
[8] Marketing strategy in emerging markets: a conceptual framework
Bang, Vasant V.
Joshi, Sharad L.
Singh, Monica C.
[J]. JOURNAL OF STRATEGIC MARKETING, 2016, 24 (02) : 104 - 117
[9] MARKETING IN THE EMERGING MARKETS OF CENTRAL AND EASTERN EUROPE
Petljak, Kristina
[J]. MARKET-TRZISTE, 2006, 18 (1-2): : 97 - 101
[10] Marketing and entrepreneurial success in emerging markets: the nexus
Dzogbenuku, Robert Kwame
Keelson, Solomon Abekah
[J]. ASIA PACIFIC JOURNAL OF INNOVATION AND ENTREPRENEURSHIP, 2019, 13 (02) : 168 - 187

← 1 2 3 4 5 →