IS SCIENCE MARKETING

被引：152

|

作者：

PETER, JP ^{[1
]}

OLSON, JC ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA 16802

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 04期

关键词：

D O I：

10.2307/1251404

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：111 / 125

页数：15

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